BeforeHours of scrolling TikTok, then DMs that never get a reply.
UGC DatabaseFilter creators who already do UGC, each with a public email.
The data hub for UGC marketing
Find creators who already make UGC, see what brands pay and what wins, and track every video your creators post. One place, from first search to final payout.
3-day free trial. Cancel anytime. Used by UGC World, Overgrow, The Viral App and more.
UGC Database
Every creator UGC Agent has verified, each with a public email.
CreatorContactUGC fitNicheFollowersDemand
Maya Okafor@mayamakesugcm••••@gmail.com94Skincare18.4KUntapped
Jonah Reyes@jonahfilmsj••••@reyes.co91Fitness7.9KLow
Priya Nair@priyatriesp••••@gmail.com88Beauty42.1KMedium
Lena Fischer@lena.ugcl••••@outlook.com86Home3.2KUntapped
Aiko Tan@aikoreviewsa••••@gmail.com81Tech64KHigh
Ruby Hale@rubyhaler••••@gmail.com79Skincare9.8KUntapped
Noah Kim@noahkimmakesn••••@gmail.com78Gaming23.7KLowL
Public rate $45/videoLumen Skin
Skincare · TikTok · Instagram
- UGC accounts
- 84 61 active 30d
- Brand videos 30d
- 412 4.9 per account
- Views 30d
- 3.1M Median 4.8K
- Est. CPM
- $5.97 from public rate
Daily views on brand videosViews
Top accounts@priyatries● Confirmed612K@mayamakesugc● Confirmed388K@rubyhale● Likely204K
@priyatries● Confirmed612K@mayamakesugc● Confirmed388K@rubyhale● Likely204KSpring launch
12 creators · TikTok + Instagram · last 30 days
- Views
- 2.48M +38% vs prior
- Engagement
- 4.9% per view
- Spend
- $6,200 of $8,000 budget
- CPM
- $2.50 Goal $4.00
Views · cumulativeSpring launch
Sep 7Sep 14Sep 21Sep 28Oct 5
Most viral videos412K views@jonahfilms · CPM $0.7314.2x41K views@lena.ugc · CPM $1.1010.0x118K views@mayamakesugc · CPM $2.523.8x
All creators 48
From sourced and contacted to hired, delivered and paid.
Contacted3
Aiko TanFollow up today
Sam CarterEmailed 2d agoNoah KimEmailed 4d agoNegotiating2
Maya Okafor$180/video · 4 videosRuby Hale$120/videoHired3
Priya Nair$150/video · 3 videosJonah Reyes$100/video
Zara Ahmed$90/video · 2 videosPaid1
Lena Fischer$250 paidMaya Okafor@mayamakesugc · UK94- Says “UGC creator” in bio
- Portfolio and media kit
- 3 verified brand collabs
m••••@gmail.comUnlock · 1 leadmaya@okafor.studioIn CRM
Hook that works
“I tried this for 30 days so you don’t have to”
23 accounts use it · median 7.2K views
Payouts
Lena Fischer$250PaidPriya Nair$450ApprovedZara Ahmed$180PendingMaya OkaforNegotiating · Fit 4/5- Rate
- $180/video
- Deal value
- $720
- First outreach sentMon
- Send the offerToday
What UGC teams got from it
What UGC Agent is
UGC Agent is a data platform for UGC marketing. It combines a database of 28,000+ Instagram and TikTok UGC creators with public emails, data on the brands running UGC programs, tracking for every creator video, a creator CRM and an AI agent that finds new creators from a brief.
Last updated . Full summary: what UGC Agent is.
Key facts
- For brands, consumer apps and UGC agencies that find and hire creators themselves
- Plans: Pro $29/month (200 leads), Premium $59/month (5,000 leads, MCP), Ultra $199/month (unlimited leads, developer API). Annual billing is 20% off
- 3-day free trial on every plan, cancel anytime. There is no free plan
- Public Instagram and TikTok only. No YouTube, no audience demographics
- You email and pay creators directly: no marketplace fee on creator pay
Why teams switch
UGC still runs on scrolling, spreadsheets and guesswork.
Most teams pick creators by gut feel, guess at rates, and lose track of results once videos go live. UGC Agent puts the data you need for each decision in one place.
BeforeNo idea what competitors pay creators or which videos win.
UGC BrandsOpen any mapped brand's program: creators, views, hooks and pay.
BeforeResults scattered across screenshots and a spreadsheet.
Creator TrackingViews, viral rate and CPM for every creator video, in one view.
01UGC Database
Who should we hire?
Find creators who already make UGC, with an email you can use
Every creator in the database is a real Instagram or TikTok account with a public email. Filter by niche, followers, location and buying signals, and see a 0 to 100 UGC fit score before you spend a thing.
- Buying signals: says UGC in their bio, has a portfolio, has worked with brands
- Demand score shows how many other brands already reached out
- Unlock an email for 1 lead. The creator lands in your CRM, ready to contact
AllNet newUnlocked8,316 creators
Maya OkaforSkincare · 18.4K94Lena FischerHome · 3.2K86Ruby HaleSkincare · 9.8K79Zara AhmedFashion · 5.4K77Jonah ReyesFitness · 7.9K91Sam CarterFood · 12.6K83Noah KimGaming · 23.7K783selectedUnlock 3Add to list
02UGC Brands
What should we make?
See who runs UGC, and what is working for them
Look inside a brand's UGC program: how many creators post for it, how often, how many views those videos get, and the hooks, hashtags and formats behind the winners.
- Creator accounts attributed from public evidence, never the brand name alone
- Views, hit rate, top videos and estimated payouts for the last 30 days
- A playbook of hooks, hashtags, video length and posting schedule to copy
Lumen SkinSkincare · TikTok · Instagram
- UGC accounts
- 84 61 active 30d
- Brand videos 30d
- 412 4.9 per account
- Views 30d
- 3.1M Median 4.8K
- 100K+ videos
- 9 Top 10% = 58% of views
Daily views on brand videosViews
Top accounts@priyatries612K views@mayamakesugc388K views@rubyhale204K views
@priyatries612K views@mayamakesugc388K views@rubyhale204K viewsPlaybook
Hook that works
“I tried this for 30 days so you don’t have to”
Program economics
- Public rate
- $45/video
- Est. payouts 30d
- $18.5K
- Est. CPM
- $5.97
03Creator Tracking
Is it working?
Know what every creator video earned you
Add creators from your CRM or paste a handle. See views, engagement and viral rate for every video they post, plus what each view cost you.
- CPM and cost per engagement from the fee you set: flat, per video or CPM
- Outliers flagged when a video beats the creator's own median by 9x or more
- Campaign collections with budgets, CPM goals and payout status
- Views
- 2.48M +38% vs prior
- Engagement
- 4.9% per view
- Spend
- $6,200 12 creators
- CPM
- $2.50 Goal $4.00
Views · cumulativeSpring launch
Sep 7Sep 14Sep 21Sep 28Oct 5
0:24
14.2x median412K views@jonahfilmsCPM $0.73 · 6.1% engaged
@jonahfilmsCPM $0.73 · 6.1% engagedPayouts
Lena Fischer$250PaidPriya Nair$450ApprovedZara Ahmed$180Pending04Creator CRM
Who owes us what?
Run every creator deal from one pipeline
Every creator you unlock or source lands in a pipeline built for UGC, from sourced and contacted to hired, delivered and paid. No more creator spreadsheet.
- Rates, deal value, notes, tasks and follow-up reminders on every creator
- Outreach templates, or push lists straight to Instantly and Smartlead
- Pipeline or table view, with CSV export whenever you need it
Contacted3
Aiko TanFollow up todaySam CarterEmailed 2d agoNoah KimEmailed 4d agoNegotiating2
Maya Okafor$180/video · 4 videosRuby Hale$120/videoHired3
Priya Nair$150/video · 3 videosJonah Reyes$100/videoZara Ahmed$90/video · 2 videosPaid1
Lena Fischer$250 paidMaya OkaforNegotiating · Fit 4/5- Rate
- $180/video
- Deal value
- $720
- First outreach sentMon
- Replied with ratesTue
- Send the offerToday
Push 12 creators to Instantly
Built-in AI agent
Need creators the database doesn’t have yet? Send the agent.
Describe the brief in plain English. The agent searches Instagram and TikTok live, checks every profile against your criteria and brings back creators with public emails. Every creator it finds is added to the database for next time.
Super Search
Describe a brief in plain English. The agent searches Instagram and TikTok live, checks each profile against it, and returns creators with public emails.
Automations
Schedule recurring creator searches or trend reports. Fresh, deduplicated creators arrive without you asking twice.
Content analysis
Ask which creators have the best hooks, audit a single account, or review a stack of UGC applications against your criteria.
Hooks, scripts and outreach
Turn what is working in your niche into concepts, timed scripts and first-draft outreach emails.
Use it from your own AIPremium
Connect Claude, ChatGPT, Cursor or Codex over MCP and run searches and analysis without leaving your AI workspace.
Developer API and webhooksUltra
Run creator searches, brand research and enrichment from your own stack, with webhooks when results land.
Who it’s for
Built for the people who hire UGC creators.
Hire creators for ads
DTC and e-commerce brands
Build a bench of creators for product videos and ads, and see what the brands you compete with are paying for.
Scale an app UGC program
Mobile apps and SaaS
Find creators who already make app content, then track which accounts drive views at a CPM you can defend.
Run UGC for clients
UGC agencies and freelancers
Source for many clients at once, keep every deal in one pipeline, and report results without screenshots.
How it compares
Marketplaces rent you creators. Databases list influencers. This is built for UGC.
| Capability | UGC Agent | Creator marketplaces | Influencer databases | Manual search |
|---|---|---|---|---|
| Creators who already make UGC, with public emails | Yes | Partly | Partly | Partly |
| Contact creators directly, no per-video platform fee | Yes | No | Yes | Yes |
| See competitors' UGC programs and what they pay | Yes | No | No | No |
| Views, viral rate and CPM for every creator video | Yes | Partly | Partly | No |
| CRM built for UGC deals, from sourced to paid | Yes | Partly | Partly | No |
| AI agent that searches live when the data runs out | Yes | No | No | No |
| Monthly plans from $29, no annual contract | Yes | Partly | Partly | Yes |
“Partly” means some tools in the category offer it, or offer it only on higher tiers. Compared on public product pages, October 2026.
Where the data comes from
Data you can quote in a meeting.
Public data only
Built from public Instagram and TikTok profiles and posts. Emails are ones creators publish themselves, labelled direct, own domain or management.
Checked before it is listed
A creator only enters the database after the agent has reviewed the profile and found a public email. The database grows with every search.
Honest about the numbers
Brand counts are a lower bound. Typical rates are market benchmarks, not quotes. Every brand page has a Method tab that shows how it was measured.
“You made my year, probably the next year and a half.”
Alexander KunnFounder and CEO, UGC World“Everything landed in inboxes, nothing bounced or spam-foldered.”
SebastianFounder, OvergrowPricing
Pick a plan. Try it free for 3 days.
Every plan includes the UGC Database, UGC Brands, Creator Tracking and the CRM. Higher plans unlock more creators, full brand pages and more tracking. Every plan starts with a 3-day free trial, and you can cancel anytime: every creator shown in full, Super Search on 25 creators, brand page previews and a sample Creator Tracking dashboard. Emails and export unlock when the paid plan starts.
Pro
For one marketer finding and hiring creators every month.
$29.00/ month
3-day free trial, then billed monthly3-day free trial, then $278.40 yearly
Start free- 200 creator leads each month
- Unlock emails in the UGC Database
- Brand Overview and Method tabs
- Track up to 25 creators
- 1 automation
Premium
Most popularFor UGC teams running programs across brands, apps or clients.
$59.00/ month
3-day free trial, then billed monthly3-day free trial, then $566.40 yearly
Start free- Everything in Pro
- 5,000 qualified leads each month
- Full brand pages: Accounts, Videos, Playbook
- Track up to 100 creators
- Unlimited automations + MCP access
- Up to 5 team seats
Ultra
No limitsFor agencies and high-volume teams that want no caps and the API.
$199.00/ month
3-day free trial, then billed monthly3-day free trial, then $1,910.40 yearly
Start free- Everything in Premium
- Unlimited qualified lead generation
- Track up to 300 creators
- Developer API: 100 calls per day, 2,000 per month
- Up to 10 team seats
Enterprise
CustomFor companies that need unlimited API access, premium support, and custom terms on top of everything in Ultra.
Custom
Scoped around your team
- Everything in Ultra
- Unlimited developer API access - no daily or monthly call caps
- Premium support with a dedicated channel and priority response
- Custom contracts, invoicing, and onboarding for your team
1 lead = 1 creator delivered: an email you unlock or a creator the agent sources. Creators you already have are free to unlock again. Compare plans in detail
What is UGC Agent?
UGC Agent is a data platform for UGC marketing. It combines a searchable database of UGC creators with public emails, a map of the brands running UGC programs on TikTok and Instagram, performance tracking for creator videos, a creator CRM, and an AI agent that searches live when you need creators the database does not have yet.
Where does the data come from, and is it legal to use?
Everything comes from public Instagram and TikTok profiles and posts, plus contact details creators publish themselves. You contact creators directly from your own inbox or outreach tool, so follow the email rules that apply to you, such as CAN-SPAM in the US or GDPR in the EU and UK.
Are the emails real? Will they bounce?
Every creator in the database has a public email found on their profile or linked pages, labelled as direct, own domain or management so you know whose inbox you are writing to. UGC World emailed 1,000 creators sourced with UGC Agent and reported zero bounces.
How fresh is the data?
The database grows every time a search finds and checks a new creator, and you can filter to creators added in the last 7, 30 or 90 days. Brand programs cover the last 30 days of public videos. Creator Tracking refreshes stats when you open it or press refresh.
What does it cost, and what counts as a lead?
Paid plans start at $29 a month for 200 leads. A lead is one creator delivered to you: either an email you unlock in the database or a creator the agent sources for you. Creators you have already received are free to unlock again. Premium includes 5,000 leads a month and Ultra is unlimited.
Can I try it before I pay?
Yes. Pro, Premium and Ultra each start with a 3-day free trial, and you can cancel anytime before the 3 days end. During the trial you see every creator in full (name, handle, profile and stats), run Super Search on 25 creators, open a preview of every brand page and explore a sample Creator Tracking dashboard. Creator emails and CSV export unlock when the paid plan starts. When the 3 days end, your plan starts unless you cancel; to skip the trial, pay now and get 20% off your first month on a monthly plan.
How is this different from a UGC marketplace?
Marketplaces show you creators who applied to their platform and take a fee on every video. UGC Agent shows you creators across Instagram and TikTok, you contact them directly, and you keep the relationship and the rate you negotiate.
How is this different from an influencer database?
Influencer databases are built for reach and sponsored posts. UGC Agent is built for UGC: it scores creators on UGC signals like portfolios and past brand work, shows what brands pay for UGC, and tracks the cost of every view after you hire.
Which platforms do you cover?
Instagram and TikTok, for creators, brand programs and video tracking.
Can my team use it, and does it work with our tools?
Premium includes 5 seats and Ultra 10. You can export CSVs, push creators to Instantly or Smartlead, get Slack updates when searches finish, connect your own AI over MCP on Premium, and use the developer API on Ultra.
What stays with my team?
Final creator selection, negotiation, contracts, payments, content approval and publishing. UGC Agent handles the research, sourcing, data and organisation around those decisions.
Can I cancel anytime?
Yes. Plans are monthly or annual with no long-term contract, and you can cancel from your billing settings.
Stop guessing which creators will work.
Search the database, study the brands already winning with UGC, and track every video in one place. Start with a 3-day free trial. Cancel anytime.